Great leaders (like you) know they should invest in their people.  Those companies who are committed to a strong workplace culture tend to perform well, and now they are featured prominently in a new ranking recently released by Great Place to Work Institute (Top 25 Multinational Companies ).  A recent study by Burson-Marsteller reported in a Harvard Business Review blog dated December, 2011, teamed up with the Great Place to Work Institute to ask senior executives from top-ranked companies about the value of a positive work environment. The survey garnered responses from 20 of the top 25 companies in the global workplace ranking.

Here’s what those companies have in common — they recognize that culture is critical to talent retention. When asked which elements of workplace commitment most benefit daily operations, companies ranked culture at 80 percent and recruitment/retention at 70 percent. Competitiveness, customer loyalty, innovation, and productivity — while critical to daily operations — trailed behind with each under 20 percent. In a world where competition for talent is global, star performers seek companies with values that mirror their own.

Most executives can tell you that their company has a “unique” culture.  When pressed as to what that culture is, they generally respond that they “know it when they see it”.  I’m not comfortable with that.  Unless culture is measured objectively, everyone in the same company will have a slightly (maybe more than slightly) different view of culture.

Can you determine whether a job candidate is a match to your culture, before you hire them — ABSOLUTELY.

The ProfileXT is the most technologically advanced, state-of-the-art system available today for measuring human potential and predicting job performance.  The ProfileXT can measure how well an individual fits specific jobs, or specific talent pools, or specific leadership positions, all in your organization.  The “job matching” and “performance modeling” features of the PXT are unique, and it enables you to evaluate an individual relative to the qualities required to successfully perform in a specific job or a specific pool of jobs, unique to your company.  In other words, the ProfileXT can determine whether or not a candidate is a match to your culture.

This less-than-one-hour, online assessment reveals consistent, in-depth, and objective insight into an individual’s thinking and reasoning style, relevant behavioral traits, occupational interests, and match to specific jobs in your organization.  It helps your managers and you interview and select people who have the highest probability of being successful in a role, and provides practical recommendations for coaching them to maximum performance.  It also gives your organization consistent language and metrics to support strategic workforce and succession planning, talent management, and reorganization efforts.

Best of all, the PXT is extremely cost effective, and the reports are written in plain language that do not require a specialist to interpret the results.

So how important is culture??  According to the top 25 multinational companies, REAL IMPORTANT.

Are you ready to start benchmarking the culture in your company so you can hire and develop with culture in mind??  Call or email me today…